, Yao tang.,Li guihua.An emprical research on influential factors in Chinese enterprise purchase behavior. Nankai University-ChonBuk Naitonal Univesity the 2nd Intertional Conference of Marketing. 2006, 1-15
, Mu lin., Zheng qiuying,Yao tang.Transparency of information on the field of B2B transations game theory. Nankai University-ChonBuk Naitonal Univesity the 4th Intertional Conference of Marketing. 2008, 369-378
, Zheng qiuying., Mu lin,Yao tang.Empirical analysis of influence facotors in Chinese B2B purchase decision orientation. Nankai University-ChonBuk Naitonal Univesity the 4th Intertional Conference of Marketing. 2008, 114-133
, Yao tang.,Li guihua.Empirical study on factors affecting Chinese corporation purchase behavior. Chinese College Marketing Academy, 2008 Annual Conference.
, Mu lin., Yao tang, Zheng qiuying,Fanxiucheng.Which components of loyalty are led by customer satisfaction? 2010 JMS Chinese Marketing Annual Academic Conference, 2008. (excellence paper)
, Yao tang., Luo haicheng,Li huifan.The corporate image application to strategy for customer loyalty: the evidence of retail bank. 2010 JMS Chinese Marketing Annual Academic Conference. 2010: 97-98 (award of super excellence paper,10/300)
, Wang shucui., Yao tan,Li guihua.Analysis of conceptual model of factors affecting entrepreneurial purchase behavior. Modern Economics and Finance, 2007, 27 (10): 58-61
, Yao tang.,Li guihua.Game analysis on the impact of information transparency? on B2B exchange. Nankai Business Review,2004,8 (5): 88-92
, Fan xiucheng., Huang wenbo,Yao tang.Study of hotel employee loyalty: on the perspective of internal marketing. Tourism Journal, 2008, 23 (5): 62-67
, Qiu-ying Zheng., Tang Yao,Lin Mu.Does Satisfaction Really Influence Loyalty? ----Based On Meta-Analysis. The 4th International Conference on Management and Service Science MASS 2010 (formerly EMS & ISM) which is sponsored by IEEE. (Indexed by EI and ISTP)