,Ouyang Taohua..“Analysis on Direct Investment Strategy of Japan”. Economic Theory and Economic Management(Chinese),1996(2).
,Ouyang Taohua..“High Jumping Spot Management—— Haier Group ”.(Japanese) Case Database of Kobe University of Japan NO.2000-15
,Ouyang Taohua..“Marketing Mechanism of Shunde Haier”.(Japanese) Case Database of Kobe University of Japan NO.2001-05
,Jiyuan Yingshu.,Ouyang Taohua.“Marketing Mechanism Management of Chinese Enterprises——Case Study of Haier”. Global Management,2002,1
,Jiyuan Yingshu.,Ouyang Taohua.“Management of Growing Chinese Enterprises——Case Study of Haier”. Journal of World Management Association (Japanese).2002,3.
,Ouyang Taohua..“ High Starting Point Management of Chinese Enterprises——Case Study of Haier and TCL”. Management world(Chinese) ,2003(2)
,Ouyang Taohua.,Jiyuan Yingshu.“Marketing Mechanism Management of Product Development——Case Study of Haier”. Research Institute for Ecomnomics and Business Administration Kobe University（Japanese）,JAPAN No.J54,Jan 2004, ISSN1345-2215.
,Ouyang Taohua..“Research on Approaches of Case Study of Business Adminstration Disicipline”.Nankai Management Review(Chinese),2004(2).
, Wei Guozheng,Ouyang Taohua,Mao Yunshi.. Competitive advantage of Chinese Household Appliances enterprises——Case Study of Glanz”. Management world(Chinese) ,2004(6).
,Mao Yunshi.,Li Jiahong,Ouyang Taohua.“Productive System and Competitive Ability of Chinese Enterprises——Case Research on Series of Trump Color Tv of TCl ”.Management world(Chinese) ,2004(12).