, Wang Wei., Zhou yunjie,Ouyang Taohua.“Strategical Alliance of Household Appliances Enterprises——Case Study of Haier and SanYo”. Internationalized Environment and Trans-nation Management(Chinese) ，The Universal Press Limited.2004,7
, Duan Zhirong., Ouyang Taohua,Hu Zuohao.“Dynamic Development and Characteristic Analysis of Marketing Channel of Japanese Household Appliances Enterprises ——From Controlling Relationship to Partnership” .Chinese Industry Economy(Chinese)，2004,(9):103-109
, Ouyang Taohua., Zeng Guojun,Mao Yunshi.“The Scene Management of Modern Chinese Enterprises”. Business Review of Nanjing University(Chinese).（Accepted）
,Ouyang Taohua .“Research on Marketing Mechanism Management of Chinese Enterprises——C,Jiyuan Yingshu.”. Research of National Economy(Japanese),2005,3
,OuYang Taohua..Market Oriented Management in Product Develoment:The Case of Haier,Osaka Sangyo Uniwersity,Journal of Economics,Vol.8 No.1 2006.10.
,Taohua Ouyang..Research into product innovation mode of Chinese enterprise: A Case Study on Haier Model Manager. Management World, 2007.10.pp130-138
,Yunjie Zhou,Taohua Ouyang.. Research into product innovation mode of Chinese enterprise: A Case Study on HaierProductManager.ManagementWorld,2008.2.pp136-147
, Yunxia Feng., Taohua Ouyang,Jiangming Huang.Study on modular product development and market oriented management - A case study of Haier group. Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, 2008, Bangkok, Thailand, pp600-605.(EI：20084911759037
, Chen Zhanfeng., Li Jing,OuYang Taohua.Research on Product Innovation Mode Based on Modularity Theory: A Case Study on Haier Product Innovation. Proceedings of 2008 IEEE International Conference on Service Operations and Logistics, and Informatics, 2008, Beijing, China, pp250-255.(EI: 20090211850546)