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发表刊物：Omega
摘要：In this paper, we investigate the optimal customization strategies and product variety decisions for firms in different channels (online or offline). Based on an e-tailer's and the retailers’ strategies of whether to adopt customization, we analyze four different scenarios and highlight the impact of customization on firms’ pricing decisions, profits, and consumer welfare. Furthermore, we relax the assumptions on firms’ product line design, production flexibility, as well as channel structure, and identify several managerial insights. First, with a uniform pricing scheme, the only factor that
第一作者：Chu Zhang
论文类型：应用研究
通讯作者：Xiaona Zheng
文献类型：期刊
是否译文：否
发表时间：2020-10-21
收录刊物：SCI